Digital Marketing













Before going to know the concept of Digital Marketing,we need to understand what is Marketing? & What is Traditional Marketing?

What is Marketing?

  • The action or business of promoting and selling products or services,including market research and advertising.
In simple way,
  • The Concepts of Marketing is nothing but deals with the relationship between organisation and customers.And identification of customer needs,wants and their satisfaction.
NEED: A need is something that is necessary for a person to survive.

WANT: A want refers to something that a person desires,either right now or in the future.



  • The process of marketing is a combination of four elements,
  1. Development of product
  2. Determine of price
  3. Distribution channel to deliver the products at the customer's place
  4. Promotion(Advertisement) strategy
What is Traditional Marketing?
Traditional Marketing is nothing but we promote our products and services by using Traditional ways like
  • Word of Mouth
  • Door to Door
  • Flex boards
  • Flyers & Pamphlets
  • News paper Ads
  • Magazines 
  • TV,Radio,billboards,letters,etc..
What is Digital Marketing?

It is nothing but we promote our products and Services by using Digital Technologies.
(or)
Digital Marketing is promoting or creating brand awareness using internet.
What is the Difference between traditional Marketing and Digital Marketing?Both are same but the way of implementation is different.
Digital Marketing has a lot of module in it.And each module is an ocean in itself.
Modules:

  1. Search Engine Optimization(Organic result)
  2. Search Engine Marketing(ppc)
  3. Social Media Optimization
  4. Social Media Marketing
  5. Email Marketing
  6. Affiliate Marketing
  7. Online Reputation Management
  8. Web Analytics
  9. Online Money Making Practices
  10. Digital Markeing Setup Strategy


Digital Marketing Before going to know the concept of Digital Marketing,we need to understand what is Marketing? & What ...